ShelfImages Privacy Policy

Effective date: October 5, 2026

ShelfImages is a service of Fair Worlds LLC ("Fair Worlds," "we," "us," or "our"). This policy explains what information we collect when you visit shelfimages.com or use the ShelfImages app, how we use it, who we share it with, and the choices you have.

If you have a question, email us at hello@fairworlds.com.

1. Who this policy covers

ShelfImages is a business tool. Companies (our "Customers") sign up and invite their own people, such as employees, merchandisers, temps, and contractors (our "Users").

There are two kinds of information in ShelfImages, and we treat them differently:

• Customer Content. This is what a Customer and its Users put into ShelfImages: shelf photos, store lists, product and category lists, and the data our system pulls from those photos. We handle Customer Content on the Customer's behalf and follow the Customer's instructions. If you are a User and have a question about Customer Content, please contact the company that invited you. We will help them answer it.
• Account and website information. This is information about you as a person: your name, work email, sign-in activity, and how you use our website. Fair Worlds is responsible for this information, and this policy explains how we handle it.

2. Information we collect

Information you or your company give us

• Name, work email address, company, and user role, when your company invites you
• Photos you upload, including the date and time the photo was taken and the file name
• Store details, such as store number, address, city, state, and ZIP code
• Product, department, and category lists
• Messages you send us, such as demo requests and support emails

Information we collect automatically

• Sign-in records, such as when you last signed in
• Basic technical information, such as your IP address, browser type, and device type
• Basic website visit statistics, such as which pages were viewed

Information inside photos

Photos can contain more than the shelf. They may include store signs, prices, and sometimes people who happened to be in the aisle. Please see Section 7 for how we ask Users to handle people in photos.

Phone cameras also attach hidden details to each photo file, called EXIF data. This can include the date and time the photo was taken, the location where it was taken (if the phone's location setting is on), the phone make and model, and camera settings. We read and store these details with each photo. They are visible to the Users in the Customer's account who can see that photo.

3. How we use information

We use information to:

• Run ShelfImages, including storing, resizing, organizing, and displaying photos
• Use AI to read photos and file them by store, category, brand, and product
• Use the EXIF data inside photos to file them by date, show where and how each photo was taken, help match photos to stores, and check photo quality
• Create and manage accounts, send sign-in links, invites, and password resets
• Keep the service secure, prevent misuse, and fix problems
• Answer questions and support requests
• Bill Customers and manage our business relationship
• Understand how the service is used so we can improve it, using information that is combined and does not identify individual people
• Meet legal obligations

We do not sell personal information. We do not use Customer Content for advertising. We do not use Customer photos to train AI models, and we do not give our AI providers permission to use them for training.

4. How AI is used

When a photo is uploaded, we send a copy to an AI service to identify the shelf category and the brands and products that are visible. The AI results are stored with the photo so you can search and filter. AI can make mistakes. Users can review and correct the category on any photo.

5. Who we share information with

We share information only as described here.

Inside your company. Customer Content is visible to the Users in that Customer's account, based on their role. Each Customer's data is kept separate from every other Customer's data.

Service providers. We use a small number of companies to run ShelfImages. They may only use the information to provide services to us.

We will update this list when it changes.

Legal reasons. We may share information if the law requires it, to respond to a valid legal request, or to protect the rights, safety, or property of Fair Worlds, our Customers, or others.

Business changes. If Fair Worlds is involved in a merger, sale, or similar change, information may be transferred as part of that deal. The new owner must continue to protect it as this policy describes.

6. Cookies and browser storage

The ShelfImages app uses your browser's storage to keep you signed in. Our website does not use advertising cookies or ad trackers.

7. People in photos

ShelfImages is meant for pictures of shelves and products, not people. We ask Users to avoid photographing shoppers or store staff and to follow each store's photo policy. If a photo shows someone in a way that should not be stored, the Customer can delete it. Anyone can also contact us at hello@fairworlds.com and we will work with the Customer to remove it.

8. How long we keep information

• Photos and other Customer Content are kept while the Customer's account is active, unless the Customer deletes them sooner.
• Deleted photos go to Trash. They can be restored for 30 days and are then permanently deleted.
• When a Customer's contract ends, we will provide a copy of its Customer Content if the Customer asks within 30 days. We delete the Customer Content within 60 days after the contract ends, unless the law requires us to keep it.
• Account information is kept while you have access and for a reasonable time after that for security, legal, and billing records.
• Deleted information can remain in backup copies for a short time until those backups expire.

9. How we protect information

We use reasonable safeguards to protect information. These include:

• Encrypted connections (HTTPS) for the website and app
• Database rules that keep each Customer's data separate
• Private photo storage that can only be opened through short-lived links
• Invite-only accounts with role-based access

No system is perfectly secure. If we learn of a security incident that affects your information, we will notify the affected Customer and others as the law requires.

10. Your choices and rights

You can:

• See and update your name through your company's admin
• Ask your company's admin to remove your access
• Ask us to access, correct, or delete your personal information
• Ask us questions about how your information is used

Depending on where you live, state laws may give you more rights, such as the right to get a copy of your information or to appeal a decision we make on your request. To make a request, email hello@fairworlds.com. We will confirm who you are before acting, and we will answer within 45 days. If your request is about Customer Content, we may send it to the Customer that controls that content.

We will not treat you differently for using your privacy rights.

11. Where information is stored

Fair Worlds is based in the United States. Our service providers may store and process information in the United States and in other countries where they operate.

12. Children

ShelfImages is a business service for adults. It is not meant for anyone under 18, and we do not knowingly collect information from children.

13. Changes to this policy

We may update this policy. When we make a material change, we will update the effective date at the top and let Customers know by email or in the app before the change takes effect.

14. Contact us

Fair Worlds LLC
3908 Avenue B, Suite 113
Austin, TX 78751
hello@fairworlds.com