ShelfImages Terms of Service

Effective date: October 5, 2026

These Terms of Service ("Terms") are an agreement between Fair Worlds LLC ("Fair Worlds," "we," "us," or "our") and the company that signs up for ShelfImages ("Customer" or "you"). They cover your use of the ShelfImages website and app (the "Service").

By signing an order form, or by using the Service, you agree to these Terms. If you are accepting these Terms for a company, you confirm that you have authority to bind that company.

If you and Fair Worlds have signed a separate written agreement for ShelfImages, that agreement controls where it differs from these Terms.

1. The Service

ShelfImages lets your team upload photos of store shelves. The Service stores them, uses AI to file them by store, category, brand, and product, and lets your team search, compare, and review them.

We may improve and change the Service over time. We will not make a change that materially reduces the core features of the Service during a paid term without your agreement.

2. Order forms and plans

Your plan, fees, number of stores, photo allowance, term, and any special terms are listed in your order form or invoice (your "Order"). If an Order and these Terms conflict, the Order controls for that Order.

3. Accounts and users

• Accounts are invite only. You choose who gets access, and what role they have.
• You may invite employees, contractors, and temps who work for you ("Users"). You are responsible for what your Users do in the Service, and for making sure they follow these Terms.
• Each User needs their own login. Do not share logins.
• Keep passwords private. Tell us right away at hello@fairworlds.com if you think someone has accessed your account without permission.
• You must remove access for people who no longer work for you.

4. Your content

"Customer Content" means the photos, store lists, product and category lists, and other material that you and your Users put into the Service, along with the results the Service creates from them.

• You own your Customer Content. We do not claim ownership of it.
• You give us permission to use it to run the Service for you. This includes storing it, copying it, resizing it, sending it to our service providers, and using AI to analyze it. We only use Customer Content to provide, support, and secure the Service for you, or as the law requires.
• We do not use your photos to train AI models.
• We may use combined usage information that does not identify you or your Users, such as how many photos are processed, to run and improve the Service.
• You are responsible for your Customer Content. You confirm that you have the rights and permissions needed to upload it and to let us process it as these Terms describe.

Our Privacy Policy at shelfimages.com/privacy explains how we handle personal information.

5. Rules for using the Service

You and your Users agree not to:

• Take photos where photography is not allowed, or break a store's photo policy or a property owner's rules
• Photograph people on purpose, or upload photos that focus on shoppers or staff
• Upload anything illegal, harmful, or that you do not have the right to upload
• Upload viruses or harmful code
• Try to get into another customer's data or any part of the Service you are not allowed to use
• Test, scan, or probe the Service for security weaknesses without our written permission
• Copy, sell, resell, or rent the Service, or use it to build a competing product
• Reverse engineer the Service, except where the law allows it
• Use bots or scrapers to pull data out of the Service in bulk, other than through features we provide
• Use the Service in a way that overloads it or disrupts other customers

We may remove content or suspend a User who breaks these rules. Where it is reasonable, we will tell you first and give you a chance to fix the problem.

6. AI results

The Service uses AI to read photos. AI can be wrong. It can miss products, misread brands, or choose the wrong category. You should review AI results before you rely on them for important business decisions. The Service lets your Users correct categories.

7. Fees and payment

• You agree to pay the fees in your Order. Unless your Order says otherwise, fees are in US dollars and billed monthly in advance.
• Invoices are due within 30 days of the invoice date.
• Fees do not include taxes. You are responsible for sales, use, and similar taxes, other than taxes on our income.
• If a payment is more than 15 days late, we may suspend the Service after giving you written notice and at least 10 more days to pay.
• Unused photo allowances and photo packs do not roll over unless your Order says they do.
• Fees are not refundable except as these Terms or your Order say.
• We may change prices for a renewal term by giving you at least 30 days' notice before the renewal.

8. Term and ending the agreement

• These Terms last as long as you have an active Order.
• Unless your Order says otherwise, plans renew month to month. Either party can stop renewal by giving notice at least 30 days before the next billing date.
• Either party may end the agreement if the other party materially breaks it and does not fix the problem within 30 days of written notice.
• When the agreement ends, your access to the Service stops. You must pay any fees owed up to the end date.
• If you ask within 30 days after the end date, we will provide a copy of your Customer Content. We delete Customer Content within 60 days after the end date, unless the law requires us to keep it.
• Sections 4, 7 (for unpaid fees), 9, 10, 11, 12, 13, and 15 continue after the agreement ends.

9. Confidentiality

Each party may share private business information with the other, such as pricing, product plans, and Customer Content ("Confidential Information"). The party receiving it will protect it with reasonable care. It will use it only for this agreement, and will share it only with people who need to know it and who must keep it private.

This does not cover information that is public through no fault of the receiving party, that the receiving party already had or created on its own, or that it received from someone else with no duty to keep it private. A party may share Confidential Information if the law requires it, after giving the other party notice when the law allows.

10. Our property

Fair Worlds owns the Service, including its software, design, and the ShelfImages name and logo. Except for the right to use the Service under these Terms, you do not receive any rights in it.

If you send us ideas or feedback, we may use them without owing you anything.

11. Disclaimers

We will provide the Service in a professional manner. We do not promise that it will be uninterrupted or error free, or that AI results will be accurate.

EXCEPT AS THESE TERMS EXPRESSLY STATE, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE EXTENT THE LAW ALLOWS, FAIR WORLDS DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

12. Limits on liability

TO THE EXTENT THE LAW ALLOWS:

• NEITHER PARTY IS LIABLE TO THE OTHER FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, EVEN IF IT WAS TOLD THEY WERE POSSIBLE.
• EACH PARTY'S TOTAL LIABILITY UNDER THIS AGREEMENT IS LIMITED TO THE AMOUNT YOU PAID OR OWE FAIR WORLDS FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT THAT CAUSED THE CLAIM.

These limits do not apply to your duty to pay fees, to your obligations under Section 13, or to a party's fraud or willful misconduct.

13. Claims about your content or use

You will defend Fair Worlds against any third-party claim that arises from your Customer Content or from your or your Users' use of the Service in breach of these Terms. You will also pay any resulting damages, settlements, and reasonable legal costs. We will tell you promptly about the claim, let you control the defense, and give you reasonable help at your expense.

14. Changes to these Terms

We may update these Terms. When we make a material change, we will update the effective date at the top and notify you at least 30 days before the change takes effect. The updated Terms apply starting with your next renewal, unless you agree earlier. If you do not agree to the change, you may stop renewal.

15. General

• Governing law. These Terms are governed by the laws of the State of Texas, without regard to its conflict of law rules. Any lawsuit will be brought in the state or federal courts in Travis County, Texas, and both parties agree to those courts.
• Notices. We will send notices to the email address on your account. Send notices to us at hello@fairworlds.com, with a copy by mail to the address below.
• Assignment. Neither party may transfer this agreement without the other party's written consent, except to a company that acquires all or most of its business or assets.
• Events outside our control. Neither party is responsible for delays caused by events beyond its reasonable control, such as natural disasters, power or internet outages, or failures of third-party services. This does not excuse paying fees.
• Relationship. The parties are independent contractors.
• Publicity. We may list your company name and logo as a customer. You can ask us to stop at any time.
• Whole agreement. These Terms, your Orders, and any signed agreement between us are the entire agreement about the Service. If any part of these Terms cannot be enforced, the rest still applies. A party's failure to enforce a right is not a waiver of that right.

16. Contact us

Fair Worlds LLC
3908 Avenue B, Suite 113
Austin, TX 78751
hello@fairworlds.com